Our Marketo templates will often have a countdown timer available that will help to increase conversions and add urgency to complete your call to action.
If the countdown timer is available in the landing page you are working on you will be able to set the date as a variable in the Marketo landing page editor. You'll see it under the variables section in the Marketo guided landing page editor.
To add a countdown, simply set the countdown date variable in the above format (year/month/day) and the timer will adjust itself. Example: 2017/12/25
Please note: If the countdown date or time variable isn't available on your landing page then it may not be included in that particular template.