So you just joined Knak, awesome! We can't wait to help you create beautiful on brand emails.
Where to start.....
Help & Support
Live Chat - The fastest way to get help is via the chat icon in the bottom right corner of the screen. Our support team is standing by to answer your questions!
Help Center - a collection of articles and videos covering how to get started, best practices and 'how to' guides for all scenarios. https://help.knak.io/en/
Phase 1 - How to set up the basics
Most of the items you will need to initially set up your account can be found under the company settings menu.
Users - here you can invite your team members to join you in Knak. More details
Roles - each user can be assigned a role in Knak, roles will dictate what the user can do in Knak.
Integration - set up the link between Knak and your marketing automation platform so you can move emails across fast! The process to set this up will be specific to your platform. Details for Marketo or Eloqua. Using something else? Speak to your customer success manager.
Brands - define attributes like colors so you can easily add those to your emails. How to set up brands
Brands also act as a way to partition or segment your account. If you have multiple teams using Knak that don't need to see each others content, set up a brand for each team to keep things separate. How to use brands for segmentation
#Your Builder account will come with one brand as standard, if you need more please contact support.
Phase 2 - Familiarize yourself with the Knak email editor
The core of Knak is a powerful, yet easy to use editor that allows you to build any kind of email quickly and easily. Whether you're building a complete email or creating building blocks like modules or themes, the basic build process will be the same. Here are some resources to help you become a Knak building pro!
Full video - how to build emails.
Help doc - how to build an email in Knak.
Help doc - Email settings, Content & Structure - How do they work.
Help doc - adding a background image
Help doc - Email & Module best practice guide
Phase 3 - Build out a content library
Now that you have the basics in place it's time to start building out some content. Knak recommends taking a modular approach, it gives you maximum design flexibility while still allowing you to remain brand compliant at all times.
Once built, modules can be easily dragged into any email whenever you need them. Below are the recommended steps to build out a module library
Define module categories - Set up the categories you will classify each module under. Header, Body & Footer are the recommended minimum categories. More details
Build your modules - Build out your most commonly used content as modules to be easily inserted into your emails. More details
Themes - in addition to modules, your Knak account comes with a library of Themes which are complete email designs. You can find those under Create Email > Themes
Just pick the design you want to use and load it into the builder for an instant design.